'Barbie' is more than a toy story. Day-Glo film dismantles tropes while celebrating them (2024)

It’s not what you think it is.

Of course, the secrecy surrounding what’s really going on with “Barbie,” director Greta Gerwig’s take on the famous, or infamous (depending on who’s talking), doll means that you may not know exactly what to expect when you see the film.

Good. Because no matter what you suspect from the trailers or the endless memes and louder-than-a-jackhammer buzz, even then, it’s not what you think, no matter what you may think you think.

“Barbie” is a fun movie, which seems essential, given that it’s a movie about Barbie. But it’s not just that. It’s over the top, Day-Glo in every way possible, silly and goofy. It’s also smart and thoughtful and depressing in a speak-truth-to-power, zeitgeisty kind of way — a critique of toxic masculinity and more.

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Greta Gerwig dismantles Barbie tropes while celebrating them

And know this: No matter how you feel about Barbie, no matter whether you think she is a cute rite-of-passage toy or her very existence is a slap in the face to women’s rights and equality, Gerwig, proving herself one of the great directors (“Lady Bird” is one of the best films of the century), has beaten you to the punch.

She covers all the bases, not shying away from Barbie tropes and criticisms so much as deconstructing them in front of you, a half-second before your brain can form the phrase, “Yeah, but …” It’s an impressive feat.

Margot Robbie is great as an increasingly multidimensional Barbie, just as good at playing plastic vapidity as burgeoning intelligence and self-awareness. Ryan Gosling is just as good at playing whatever-he-is Ken. (Ken is many things.)

But this is Gerwig’s vision. She co-wrote it with her partner Noah Baumbach, but it's Gerwig’s movie, Gerwig’s take on childhood and the patriarchy and feminism and love and death — boy, death — all wrapped in a package that continually surprises.

So yeah, it’s not what you think it is. It’s better.

What it’s about, on the other hand, is best left discussed in generalities.

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What is 'Barbie' about?

The film begins with a prologue about dolls and how until Barbie came along, they were always baby dolls preparing girls for motherhood. Helen Mirren’s narration, delightful throughout, introduces a Barbie Colossus. The scene is a clear nod to Stanley Kubrick’s “2001: A Space Odyssey,” which also serves notice that there’s a lot going on here.

There really is. Robbie’s Barbie is in fact one of many in Barbieland, where they wield all the power and influence. One Barbie is president, others make up the Supreme Court. They’re doctors and physicists and Nobel Prize winners. Robbie’s is Stereotypical Barbie, what you think of when you think of Barbie. Her job is to be perfect.

The Kens, meanwhile, are basically there to support the Barbies. Gosling’s Ken, in particular, revolves around Robbie’s Barbie.

“Barbie has a great day every day,” the narrator intones, “but Ken only has a great day if Barbie looks at him.”

Barbieland is quite the place. “Thanks to Barbie, all problems of feminism and equal rights have been solved,” the narrator says. At least that’s how the Barbies see things.

Then, during a musical number at a dance party at Barbie’s Dream House, Barbie blurts out, “You guys ever think about dying?”

It is fair to say that no, they have not.

Soon Barbie is having a full-on existential crisis. She seeks the help of Weird Barbie (Kate McKinnon, hilarious) who tells her that her feelings are caused by whoever in the Real World is playing with her. She needs to travel there and work things out.

Off she goes, and Ken stows away. They show up in “the country of California” and stand out in Venice Beach. Ken is intoxicated by the power men have here; Barbie gets a rude awakening from Sasha (Ariana Greenblatt), a tween girl who unloads on Barbie with both barrels, decrying the objectification she has inspired in the Real World.

Sasha’s mom Gloria (America Ferrera) works for the CEO of Mattel (Will Ferrell); she has a warmer relationship with Barbie than her daughter does. As in most movies, when the real world and fantasy worlds collide, trouble ensues in both. Gloria will prove instrumental in trying to fix things; it’s a choice role for Ferrera.

Some of the social critiques are scathing. “I’m a man with no power,” one man says in the Real World. “Does that make me a woman?”

Yet for all its surprises, “Barbie” is also funny; even the dumb jokes are smart, which will make sense in context. At times Gerwig is a little heavy-handed — like the previous joke, actually — and she has a lot of ideas swirling around that she’s juggling.

Good. It’ll be interesting to see how audiences expecting nothing more than a goofy summer trifle will react to the film, which is that, in part, but also so much more.

Where to stream 'Barbie' at home?

"Barbie" is available for rent or purchase on Apple TV, Prime Video, Google Play and Vudu. Buy it digitally for $29.99 or rent for 48 hours for $24.99.

'Barbie' 4.5 stars

Great ★★★★★ Good ★★★★

Fair ★★★ Bad ★★Bomb★

Director: Greta Gerwig.

Cast: Margot Robbie, Ryan Gosling, America Ferrera.

Rating: PG-13 for suggestive references and brief language.

How to watch: In theaters Friday, July 21.

Reach Goodykoontz atbill.goodykoontz@arizonarepublic.com. Facebook:facebook.com/GoodyOnFilm. Twitter:@goodyk.

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'Barbie' is more than a toy story. Day-Glo film dismantles tropes while celebrating them (2024)

FAQs

Why is the Barbie movie so bad? ›

Surely it is possible to criticize “Barbie” as a creative endeavor. To state that despite its overstuffed playroom aesthetic and musical glaze, the movie was boring. There were no recognizable human characters, something four “Toy Story” movies have shown can be done in a movie populated by toys.

Why is Barbie bad for kids? ›

Many parents have heard that Barbies promote an unrealistic beauty standard. In fact, Barbies are so thin that if a real woman had these proportions, she would only have room in her waist for half of a liver and a few inches of intestines!

What does Barbie represent in American culture? ›

According to sociologist Mary Rogers, Barbie is “brimming with multiple meanings”. She is not just a toy, rather, she signifies how women had ever more choices opened to them as the twentieth century progressed. As Prown has put it, when a “society undergoes change… this manifests itself artifactually”.

What impact has Barbie made on kids culture? ›

Barbie's Enduring Legacy and its Impact on Society

Her influence on fashion, style trends, and popular culture cannot be overstated. Barbie has not only entertained generations of children but has also inspired them to dream big and embrace their individuality.

Why are Barbie's controversial? ›

Unrealistic beauty standards: Barbie's physical appearance has long been criticized for promoting unrealistic beauty ideals that can impact children's self-esteem and body image.

Why did they stop making pregnant Barbie? ›

Midge's run as the youthful, freckled sidekick has been sporadic and at times turbulent, with only a handful of releases in the '60s, before she resurfaced in the '80s and '90s. Then, a pregnant version of the doll was unceremoniously pulled from store shelves in 2002 amid fears she was promoting teen motherhood.

What does black Barbie mean? ›

Black Barbie's image allowed Black girls to imagine beyond their wildest dreams, embrace the power of being a girl, and find comfort in defining their femininity. Above all, it allowed them to escape society's destructive narrative of Black girlhood. At an early age, Black girls' childhood innocence is stripped away.

What was Barbie meant to represent? ›

If you hadn't picked up on it already, “Barbie” is a film about womanhood. But the Barbie doll itself is a conundrum. Barbie is supposed to represent all women, but she only looked a certain way for a long time. She could do anything, but only within reason.

What is the moral of Barbie? ›

As Barbie said, “You have to try – even if you can't make it perfect you can make it better.” So, what does this mean for you? All leadership really begins with an understanding of oneself. It's impossible to understand and motivate others if you don't understand yourself and what motivates you.

What are the criticism of Barbie dolls? ›

Detractors argue that the doll perpetuates unrealistic beauty standards, emphasizing a slim figure, flawless features, and unattainable perfection. Critics claim these ideals can negatively impact a young girl's self-esteem and body image, fostering insecurities and self-doubt.

Why has Barbie always been more than just a toy? ›

While Barbie is indeed a doll, her significance goes beyond being just a toy. She has had an extreme influence on how people perceive beauty, careers and even gender roles as seen in The “Barbie” movie, making her a symbol of cultural and social change.

What does the Barbie symbolize? ›

Navigating Social Pressures: Barbie as a Symbol of Empowerment. In the Barbie film, the titular character confronts various societal pressures and expectations that individuals, particularly women, face daily.

What's the big deal about the Barbie movie? ›

It's a subtle wink-and-a-nod at the ironic duality of Barbie existing as both a feminist icon and a symbol of capitalism, patriarchy and oppressive beauty norms. And then the movie makes Barbie real. It gets to work painting her in a whole new, more progressive, more human light.

What was the point of the Barbie movie? ›

While some argue that Gerwig's film is “anti-men”, the film is truly a criticism of the detrimental effects of patriarchy and how it affects women everywhere. The film enacts a genius reversal of the roles that men and women are typically given in both film and the real world.

Why has the Barbie doll been criticized? ›

Detractors argue that the doll perpetuates unrealistic beauty standards, emphasizing a slim figure, flawless features, and unattainable perfection. Critics claim these ideals can negatively impact a young girl's self-esteem and body image, fostering insecurities and self-doubt.

Is the Barbie movie worth it? ›

It conveys a message of empowerment for both boys and girls, and it doesn't take itself too seriously. So, whether you're up for the full Barbie experience, complete with pink outfits and collecting all the cool merchandise, go for it!

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